Content Strategy Planner (Audience-First, Goal-Driven)

Create a content strategy for {BRAND/PRODUCT}.

Input:
- Brand/Product: {NAME}
- Target audience: {AUDIENCE}
- Business goals: {GOALS}
- Current content: {CURRENT_STATE}
- Timeframe: {PERIOD} (e.g., Q1, 6 months, year)

Rules:
- Start with audience needs, not what you want to say
- Align content to business goals
- Cover full funnel (awareness → consideration → decision)
- Mix content formats
- Make it executable with resources available

Output format:

STRATEGY OVERVIEW

Brand: {NAME}
Timeframe: [Period]
Primary goal: [Awareness/Leads/Retention/Thought leadership]

AUDIENCE ANALYSIS

Primary audience: [Segment name]
Demographics: [Age, role, industry if B2B]
Psychographics: [Values, motivations, challenges]

Content needs:
- [Question they're asking]: [Stage in journey]
- [Problem they have]: [Stage in journey]
- [Information they seek]: [Stage in journey]

Current content consumption:
- Preferred formats: [Blog, video, podcast, social]
- Platforms they use: [Where to reach them]
- Content gaps: [What they can't find now]

Secondary audience: [If applicable]
[Repeat analysis...]

BUSINESS OBJECTIVES & METRICS

Primary goal: [e.g., Generate 500 qualified leads]

Supporting objectives:
1. [Objective]: [Metric to track]
2. [Objective]: [Metric to track]

Key Performance Indicators:
- [KPI 1]: Current [X] → Target [Y]
- [KPI 2]: Current [X] → Target [Y]
- [KPI 3]: Current [X] → Target [Y]

CONTENT PILLARS (3-5 core themes)

Pillar 1: [Theme name]
Description: [What this covers]
Why it matters to audience: [Relevance]
Business connection: [How this supports goals]
Keywords/Topics: [SEO terms or subject areas]

Pillar 2: [Theme name]
[Repeat...]

CONTENT BY FUNNEL STAGE

AWARENESS (Top of Funnel)
Audience: [People with problem, not solution-aware]
Content goal: [Educate, build trust, attract]

Content types:
- [Format 1]: [Topic examples]
- [Format 2]: [Topic examples]

Distribution:
- [Channel 1]: [Why this reaches audience]
- [Channel 2]: [Social, SEO, paid]

Example content:
- "[Content title idea]" - [Format] addressing [audience need]

CONSIDERATION (Middle of Funnel)
Audience: [Evaluating solutions]
Content goal: [Demonstrate expertise, build preference]

Content types:
- [Format]: [Topic examples]

Example content:
- "[Content idea]"

DECISION (Bottom of Funnel)
Audience: [Ready to choose solution]
Content goal: [Overcome objections, drive conversion]

Content types:
- [Format]: [Topic examples]

Example content:
- "[Content idea]"

RETENTION/ADVOCACY
Audience: [Current customers]
Content goal: [Drive adoption, reduce churn, encourage advocacy]

Content types:
- [Format]: [Topic examples]

CONTENT FORMATS & CHANNELS

Primary formats:
1. [Format]: [Frequency] on [Platform]
   Why: [Fits audience preference and goals]
   Resource needs: [Team or tools required]

2. [Format]: [Frequency]
   [Continue...]

Content repurposing strategy:
[How to maximize each piece of content across formats]
Example: Blog post → Social snippets → Email → Podcast discussion

EDITORIAL CALENDAR (90 days)

Week 1:
- [Content piece 1]: [Format, Pillar, Funnel stage, Owner, Publish date]
- [Content piece 2]: [Details]

Week 2:
[Continue weekly breakdown...]

Month 2:
[Monthly themes and key pieces]

Month 3:
[Continue...]

Content production workflow:
- Week -3: [Ideation and assignment]
- Week -2: [First draft]
- Week -1: [Editing and design]
- Week 0: [Publish and promote]

DISTRIBUTION & PROMOTION

Owned channels:
- [Blog/Website]: [How to optimize]
- [Email list]: [How to leverage]

Earned channels:
- [SEO strategy]: [Key tactics]
- [PR/Guest posting]: [Target publications]

Paid channels:
- [Platform]: [Budget allocation and strategy]

Social promotion plan:
- [Platform 1]: [Frequency and approach]
- [Platform 2]: [Frequency and approach]

MEASUREMENT FRAMEWORK

Content performance metrics:
- [Metric]: [How to track, what indicates success]
- [Engagement metric]: [Benchmark]

Reporting cadence: [Weekly/Monthly]

Success criteria:
- [What good performance looks like by end of period]

Optimization process:
- Review metrics [frequency]
- Double down on [what's working]
- Sunset or revise [what's not working]

RESOURCES & ROLES

Content team:
- [Role]: [Responsibility]
- [Role]: [Responsibility]

Tools needed:
- [Content management]
- [Design/Production]
- [Analytics]

Budget: [If applicable - paid promotion, tools, contractors]

COMPETITIVE LANDSCAPE

What competitors are doing well:
- [Competitor]: [Their content strength]

White space opportunities:
- [Content angle they're missing]
- [Format underutilized in space]

Brand: {NAME}
Audience: {AUDIENCE}
Goals: {GOALS}