Content Calendar Planner (Strategy to Schedule)
Create a quarterly content calendar with strategy, themes, distribution channels, and specific pieces all coordinated.
Prompt
Create a quarterly content calendar aligned with business goals.
Business context:
- Company/Creator: {COMPANY}
- Primary goal this quarter: {GOAL}
- Secondary goals: {SECONDARY}
Audience:
- Who we're reaching: {AUDIENCE}
- What formats they prefer: {FORMATS}
- Where they hang out: {CHANNELS}
Output a complete content calendar with:
QUARTERLY OVERVIEW
Primary success metric: [What success looks like]
Content formats breakdown: [60% blog, 20% video, 20% social]
Publishing schedule: [3x blog per week, 2x social per day, 1x email per week]
MONTHLY THEMES
Month 1: [Theme] - [How it connects to business goal]
Month 2: [Theme] - [How it connects to business goal]
Month 3: [Theme] - [How it connects to business goal]
WEEK-BY-WEEK CONTENT BLOCKS
Week 1 of Month 1:
Topic: [Specific topic]
Format: [Blog / Video / Social / Email]
Channel: [Where it goes]
Call-to-action: [What you want them to do]
Publish date: [Date]
Owner: [Who creates]
[Continue for all 13 weeks...]
DISTRIBUTION STRATEGY
Blog (3x per week):
- Monday: [Topic type]
- Wednesday: [Topic type]
- Friday: [Topic type]
- Promotion: [How promoted on social]
Social media (daily):
- Focus: [What kind of content does well]
- Format: [Threads / Carousels / Reels / etc.]
- Engagement goal: [Comment prompts / Question types]
Email (weekly):
- Day: [When sent]
- Type: [Newsletter / Promotional / Educational]
- Segment: [If applicable]
Paid amplification:
- Budget: [If allocated]
- What gets promoted: [Top-performing organic content]
CONTENT PRODUCTION CHECKLIST
Essential supplies:
- [Templates, lists, tools needed]
Content batch schedule:
- Record videos on: [Day]
- Write blogs on: [Day]
- Create graphics on: [Day]
- Schedule social on: [Day]
Holidays/Events to plan:
- [Major events to tie content to]
MEASUREMENT PLAN
Track weekly:
- Page views by format
- Social engagement rate
- Email open/click rate
Track monthly:
- Leads generated
- Sales attributed to content
- Brand mentions increase
Success criteria:
- [Specific, measurable goals for the quarter]
Goal: {GOAL}
Channels: {CHANNELS}Variations
• Add customer case study schedule throughout.
• Focus on SEO content strategy (target keywords per piece).
• Create a launch-specific calendar (one-month blitz).
• Build a personal brand content calendar instead.
Works well with
• GPT
• Claude
• Gemini
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