Audience Persona Builder (Research → Action)

Build audience personas from research data: {RESEARCH_DATA}

RESEARCH INPUT
Customer interviews: [Number and summaries]
Survey data: [Key findings]
Behavioral data: [Purchase/usage patterns]
Market segment: {SEGMENT}

CREATE DETAILED PERSONAS:

PERSONA 1: {PERSONA_NAME}

DEMOGRAPHICS & CONTEXT
Age: [Range]
Role/Title: [Job or situation]
Industry/Context: [Where they work/operate]
Experience level: [Expertise in domain]
Income range: [If relevant]

PSYCHOGRAPHICS
Values: [What matters to them]
Aspirations: [What do they want to achieve]
Anxieties: [What worries them most]
Identity: [How they see themselves]

PRIMARY GOAL
[What they're trying to accomplish]
Why it matters: [Why they care]
Current approach: [How they try to solve it now]
Frustrations: [What's not working]

SECONDARY GOALS
- Goal 1: [What else matters]
- Goal 2: [What else matters]

PAIN POINTS (the hard parts)
1. [Specific challenge]
   Impact: [How it affects them]
   Attempted solutions: [What they've tried]

2. [Specific challenge]
   Impact: [How it affects them]
   Attempted solutions: [What they've tried]

KEY OBJECTIONS TO YOUR SOLUTION
- "I already have a solution" → [Overcome with]
- "This seems complicated" → [Overcome with]
- "I'm not sure it's worth it" → [Overcome with]

MEDIA CONSUMPTION
Where they go:
- Websites/publications they read: {WEBSITES}
- Social platforms: {PLATFORMS}
- Podcasts/content they follow: {CONTENT}
- How they learn: {LEARNING}

BUYING PROCESS
Decision maker? [Yes/No/Sometimes]
Budget available? [Yes/No/Sometimes]
Timeline: [Fast / Considered / Slow]
Research process: [How they evaluate options]
Influencers: [Who influences the decision]

MESSAGING & POSITIONING
In one sentence, {PERSONA_NAME} wants to [goal] so they can [outcome].

Key messaging angles:
- Angle 1: [Specific value prop for this persona]
- Angle 2: [Specific value prop for this persona]
- Angle 3: [Specific value prop for this persona]

DO NOT say: [Messaging that won't resonate]

PERSONA 2: {PERSONA_NAME}
[Repeat structure]

RESEARCH: {RESEARCH_DATA}
Market: {SEGMENT}