Google's AI Overviews are stabilizing (and changing SEO strategy).
AI Overviews are staying—adapt SEO strategy accordingly.
What changed
• AI Overviews present on 40-60% of informational queries
• Click-through rates declining for simple factual queries
• In-depth content with analysis performs better than thin content
Who it affects
• Content publishers
• SEO teams
• Sites dependent on informational search traffic
What to do now
• Track zero-click search rates in Search Console
• Focus on depth and unique insights AI can't easily summarize
• Optimize for featured snippets (they often feed AI Overviews)
• Diversify traffic sources beyond Google