Pricing Strategy Framework (Value-Based Positioning)

Develop pricing strategy for {PRODUCT/SERVICE}.

Input:
- Product/Service: {OFFERING}
- Target customers: {CUSTOMERS}
- Value provided: {VALUE}
- Competitors' pricing: {COMPETITIVE_PRICING}
- Business goals: {GOALS}

Rules:
- Ground in customer value, not just costs
- Consider psychological pricing principles
- Align with market positioning
- Suggest tier structure if applicable
- Project revenue impact

Output format:

PRICING PHILOSOPHY
Value proposition: [core value to customer]
Market positioning: [premium/mid-market/value]
Strategic objective: [revenue/growth/market-share]

CUSTOMER VALUE ANALYSIS
What customers get:
- [Value driver 1]: [specific benefit]
- [Value driver 2]: [specific benefit]

Estimated willingness to pay:
- [Customer segment 1]: [range based on value]
- [Customer segment 2]: [range]

RECOMMENDED PRICING MODEL
Model: [subscription/usage/tiered/freemium/perpetual]
Rationale: [why this model fits customers and business]

TIER STRUCTURE (if applicable)

Tier 1: [Starter/Basic]
- Price: [amount per period]
- Target customer: [who this serves]
- Included features:
  • [Feature 1]
  • [Feature 2]
- Limitations: [what's not included]
- Rationale: [why this price/packaging]

Tier 2: [Professional/Growth]
- Price: [amount]
- Target customer: [who this serves]
- Everything in Tier 1, plus:
  • [Additional feature 1]
  • [Additional feature 2]
- Rationale: [why this is anchored here]

Tier 3: [Enterprise/Premium]
- Price: [custom or fixed]
- Target customer: [who this serves]
- Everything in Tier 2, plus:
  • [Premium feature 1]
  • [White-glove service]

COMPETITIVE POSITIONING
| | You | Competitor A | Competitor B |
|---------|-----|--------------|--------------|
| Entry price | [X] | [Y] | [Z] |
| Mid tier | [X] | [Y] | [Z] |
| Positioning | [value story] | [their story] | [their story] |

Our differentiation: [why our pricing makes sense]

PSYCHOLOGICAL PRICING TACTICS
- [Tactic 1]: [e.g., charm pricing at $99 vs $100]
- [Tactic 2]: [e.g., annual discount to increase LTV]
- [Anchor point]: [how to make prices seem reasonable]

REVENUE PROJECTIONS
Assumptions:
- [X customers in Tier 1 at $Y = $Z]
- [X customers in Tier 2 at $Y = $Z]
Total projected revenue: [amount]
Compared to [alternative approach]: [variance]

IMPLEMENTATION PLAN
Phase 1: [Test with pilot customers]
Phase 2: [Public launch with positioning]
Communication strategy: [how to message value]
Adjustment triggers: [when to reconsider]

Offering: {OFFERING}
Customers: {CUSTOMERS}
Value: {VALUE}