Amplitude
Amplitude is built for teams that want product analytics to answer behavior questions, not just report traffic. It is strongest when a product team needs to understand retention, activation, adoption paths, and the downstream impact of feature changes across cohorts over time. The upside is analysis depth and serious product thinking; the downside is that you need a clean event model and enough analytics maturity to justify the extra complexity and spend.
Free tier available + paid plans for advanced analytics
Amplitude usually becomes expensive only after a team is sending meaningful event volume, which means implementation discipline matters early. It is a better fit for companies that will actually use advanced retention and cohort analysis than for teams that mostly need traffic dashboards.
Amplitude is strongest for Product analytics, User behavior tracking, Funnel analysis.
Amplitude fits teams that value Powerful funnel and cohort analysis and Great for product-led growth more than Can be complex for beginners.
Can be complex for beginners. Pricing increases quickly at scale. Setup requires planning. Weak event taxonomy will make the product feel harder than it should