Adobe XD
Adobe XD still makes the most sense for teams that are already deeply committed to Adobe workflows and want a lightweight way to move from mockups to clickable prototypes. The problem is that most modern product teams now evaluate design tools around collaboration, component systems, developer handoff, and hiring familiarity, and XD is weaker on all of those than the category leaders. That makes it hard to recommend as a fresh standard unless Creative Cloud bundling matters more to you than momentum and ecosystem depth.
Free basic + included in Creative Cloud (~$55/mo)
The price argument for XD is mostly a bundle argument. If you are buying Creative Cloud anyway, XD feels cheap. If you are choosing a design platform from scratch, the opportunity cost versus Figma or Sketch matters more.
Adobe XD is strongest for Simple UI mockups, Clickable prototypes, Adobe-heavy creative workflows.
Adobe XD fits teams that value Included for many Creative Cloud subscribers and Comfortable for teams already using Adobe tooling more than Collaboration story is weaker than Figma.
Collaboration story is weaker than Figma. Community momentum and hiring familiarity are lower. Feature development feels behind category leaders. Long-term strategic direction remains less convincing